Vicky Chapman Content Executive

Introduction

Test Vicky is a Content Executive for SixStarCruises and has been with the specialist luxury cruise brand since 2024. Vicky develops and delivers end-to-end campaign strategies, writing and producing content across multiple channels, including email, web, and social media, and ensuring that all activity aligns with the premium positioning of the brand. She oversees the day-to-day brand marketing, working closely with partners and internal teams to maintain a consistent and high-quality presence in the luxury cruise market.

Previous Experience

Vicky has had the opportunity to experience a variety of cruise products first-hand, providing a strong understanding of both ocean and river cruising from a customer and brand perspective. She's visited several ships across the luxury and premium market, including Azamara Quest and Silversea’s Silver Spirit, gaining valuable insight into the onboard experience, service levels and unique selling points of each line.

Vicky has sailed on a river cruise aboard AmaSonata with AmaWaterways, sailing the Danube from Vienna to Budapest. This experience was particularly memorable - not only for the stunning scenery and culturally rich itinerary, but also for the opportunity to see how the river cruise product differs in pace and style compared to ocean cruising. Being on board how established an understanding of the customer appeal of river cruising and appreciation for the personal touches and immersive experiences that define the AmaWaterways brand. These ship visits and sailings have been invaluable in helping her to represent the luxury brands with authenticity and depth.

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